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Legal information / data protection declaration


General information

1. Basic information on data processing and legal bases

1.1. This data protection declaration clarifies the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and contents associated with it (hereinafter collectively referred to as online offer). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is executed.

1.2. The terminology used, e.g. "Personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

1.3. The personal data of users processed within the scope of this online offer include usage data (e.g., the websites visited on our online offer, interest in our products) and content data (e.g., entries in the contact form).

1.4. The term "user" encompasses all categories of data subjects. They include our business partners, customers, interested parties and other visitors to our online offer. The terminology used, e.g. "Users" are to be understood as gender-neutral.

1.5. We only process users' personal data in compliance with the relevant data protection regulations. This means that the data of the users are only processed if there is legal permission. Ie, especially if the data processing for the provision of our contractual services (e.g. processing orders) and online services is required or is legally required, the consent of the user is available, as well as based on our legitimate interests (i.e. interest in analysis, optimization and economic operation and security of our online offer within the meaning of Article 6 (1) (f) GDPR, in particular when measuring reach, creating profiles for advertising and marketing purposes, and collecting access data and using third-party services.

1.6. We would like to point out that the legal basis for consent is Art. 6 Para. 1 lit. a. and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures Art. 6 Para. 1 lit. b. GDPR, the legal basis for processing to fulfill our legal obligations Art. 6 para. 1 lit. c. GDPR, and the legal basis for processing to safeguard our legitimate interests Art. 6 para. 1 lit. f. GDPR is.



Security

2. Security measures

2.1. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.

2.2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.



Data & third parties

3. Disclosure of data to third parties and third party providers

3.1. Data will only be passed on to third parties within the framework of the legal requirements. We only pass on the data of the users to third parties if this e.g. on the basis of Art. 6 Para. 1 lit. b) GDPR is required for contractual purposes or based on legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR on the economic and effective operation of our business.

3.2. If we use subcontractors to provide our services, we take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal regulations.

3.3. If content, tools or other means from other providers (hereinafter collectively referred to as "third party providers") are used in the context of this data protection declaration and their registered office is located in a third country, it can be assumed that data will be transferred to the home countries of the third party providers. Third countries are countries in which the GDPR is not an immediately applicable law, i.e. basically countries outside the EU or the European Economic Area. The transmission of data to third countries takes place either if there is an adequate level of data protection, user consent or other legal permission.



Contractual

4. Provision of contractual services

4.1. We process inventory data (e.g., names and addresses and contact details of users), contract data (e.g., services used, names of contact persons, payment information) in order to fulfill our contractual obligations and services in accordance with. Art. 6 para. 1 lit b. GDPR.

4.2. As part of the registration and renewed registration and use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR.



Contact

5. Contacting

5.1. When contacting us (via contact form or email), the information provided by the user for processing the contact request and processing it in accordance with Art. 6 para. 1 lit. b) GDPR processed.

5.2. The information provided by users can be saved in our customer relationship management system or a comparable request organization.

5.3. We use the CRM system "Quojob" from Quotec GmbH, Allscheid 9, 40883 Ratingen based on our legitimate interests (efficient and quick processing of user inquiries). For this purpose, we have concluded a contract with Quotec with so-called standard contractual clauses, in which Help Scout only undertakes to process user data in accordance with our instructions and to comply with the EU data protection level.



Access data

6. Collection of access data and log files

6.1. On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

6.2. For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of seven days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.



Cookies

7. Cookies & range measurement

7.1. Cookies are information that is transmitted from our web server or third-party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.

7.2. We use "session cookies" that are only stored on our online presence for the duration of the current visit (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot save any other data. Session cookies are deleted when you have finished using our online offer and e.g. log out or close the browser.

7.3. Users are informed about the use of cookies in the context of pseudonymous range measurement in the context of this data protection declaration.

7.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

7.5. You can use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative ( http://optout.networkadvertising.org/) and in addition the US website ( http://www.aboutads.info/choices ) or the European website (< a href = "http://www.youronlinechoices.com/uk/your-ad-choices/"> http://www.youronlinechoices.com/uk/your-ad-choices/ ). < / p>

Assessment

8. Google Analytics

8.1. We use Google Analytics, a web analytics service provided by Google Inc. ("Google"), based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR) . Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

8.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law ( https: // www .privacyshield.gov / participant? id = a2zt000000001L5AAI & status = Active ).

8.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles can be created from the processed data.

8.4. We use Google Analytics to only display the advertisements placed by Google and its partners' advertising services to those users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the websites visited be determined) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we would also like to ensure that our advertisements correspond to the potential interest of the users and are not a nuisance.

8.5. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

8.6. The IP address transmitted by the user's browser is not merged with other Google data. The users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .

8.7. You can find more information on the use of data by Google, setting and objection options on the Google website: https://www.google.com/intl/de/policies/privacy/partners ("Use of data by Google when using websites or apps our partners "), http://www.google.com/policies/technologies/ads (" Use of data for advertising purposes "), http://www.google.de/settings/ads "Manage information that Google uses to show you advertisements").

8.8. You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website.

Disable Google Analytics



Marketing Services

9. Google Re/Marketing Services

9.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we use the marketing and remarketing services ("Google Marketing Services" for short) ) from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google").

9.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law ( https: // www .privacyshield.gov / participant? id = a2zt000000001L5AAI & status = Active ).

9.3. The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If a user e.g. Displaying ads for products that he was interested in on other websites is known as "remarketing". For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also called "web") Beacons ") included in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the users is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases entirely to one Google servers in the USA and shortened there. The IP address is not merged with user data within other Google offers. The above-mentioned information can also be linked by Google to such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed.

9.4. The data of the users are processed pseudonymously within the scope of the Google marketing services. I.e. Google stores and processes e.g. not the name or email address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. From Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the United States.

9.5. The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

9.6. For more information about Google's data usage for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies / ads , Google's privacy policy is available at https://www.google.com/policies/privacy available.

9.7. If you would like to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google

  • External fonts from Google, Inc., https://www.google.com/fonts ("Google Fonts") . The integration of the Google Fonts is done by calling up a server at Google (usually in the USA). Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .
  • Maps of the "Google Maps" service provided by the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .
  • Videos from the platform "YouTube of the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https : //www.google.com/policies/privacy/ , opt-out: https://www.google .com / settings / ads / .
  • Functions of the Google+ service are integrated into our online offer. These functions are offered by the third party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you’re on your Google+ & ndash; Account can be logged in by clicking Google+ - Buttons the content of our pages with your Google+ & ndash; Link profile. This enables Google to assign your visit to our website to your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Google+. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .
  • Wir nutzen Funktionen des Netzwerks XING. Anbieter ist die XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland. Bei jedem Abruf einer unserer Seiten, die Funktionen von Xing enthält, wird eine Verbindung zu Servern von Xing hergestellt. Eine Speicherung von personenbezogenen Daten erfolgt dabei nach unserer Kenntnis nicht. Insbesondere werden keine IP-Adressen gespeichert oder das Nutzungsverhalten ausgewertet. Datenschutzerklärung: https://www.xing.com/app/share?op=data_protection.
  • External code of the JavaScript framework "jQuery, provided by the third-party provider jQuery Foundation, https://jquery.org .

    User rights

    11. User rights

    11.1. Users have the right to request information free of charge about the personal data that we have saved about them.

    11.2. In addition, users have the right to correct inaccurate data, restrict the processing and deletion of their personal data, if applicable, to exercise their rights to data portability and, in the event of unlawful data processing, to lodge a complaint with the responsible supervisory authority.

    11.3. Likewise, users can revoke consent, generally with effect for the future.



    Deletion of data

    12. Deletion of data

    12.1. The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the user's data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for user data that must be kept for commercial or tax reasons.

    12.2. According to legal requirements, storage is carried out for 6 years in accordance with Section 257 (1) HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records, management reports, Accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).



    Contradiction

    13. Right to object

    Users can object to the future processing of their personal data at any time in accordance with the legal requirements. The objection can in particular be made against processing for direct marketing purposes.



    Privacy Policy

    14. Changes to the privacy policy

    14.1. We reserve the right to change the data protection declaration in order to adapt it to changes in the legal situation or changes in the service and data processing. However, this only applies to explanations of data processing. If user consent is required or parts of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user.

    14.2. Users are asked to inform themselves regularly about the content of the data protection declaration.